10 essential things to consider when setting up a holiday let

The rise of short-term rentals has made holiday lets a popular investment choice – but setting up a successful property requires careful planning. Whether you're launching a countryside retreat or a coastal escape, here are 10 key factors to consider to ensure your holiday let stands out and thrives.

1. Location, location, location

Your property's location is crucial. Popular tourist destinations, areas with natural beauty, or locations close to attractions and amenities tend to perform best. Do your research to understand the demand in your chosen area and the type of guests it attracts – families, couples, or adventure seekers.

2. Know your target market

Who are you hoping to attract? Families, couples, pet owners, or business travellers? Understanding your audience helps you tailor everything from interior design to amenities, marketing, and pricing.

3. Legalities and regulations

Short-term rental regulations vary by location. Check local requirements regarding licensing, health and safety standards, insurance, and tax obligations. Stay compliant to avoid costly penalties down the line.

4. Create a guest-friendly space

Think like a guest when setting up your property. Invest in comfortable beds, high-quality linens, and a fully equipped kitchen. Don’t forget those homely touches like local guides, games, and cozy blankets.

5. Professional cleaning standards

Cleanliness is one of the most common factors affecting reviews. Hire a reliable, professional cleaning team – or partner with a trusted provider like Rural Stays – to ensure your property is spotless for every guest.

6. Set the right pricing strategy

Pricing can make or break your bookings. Use dynamic pricing tools or work with industry experts to strike the right balance between occupancy and profitability. Remember to factor in peak seasons, local events, and market competition.

7. Invest in marketing and listings

A great property won’t book itself. List your holiday let on popular platforms but also consider building a direct booking website to avoid commission fees. High-quality photos, compelling descriptions, and guest reviews are essential to attract bookings.

8. Deliver a seamless check-in experience

Guests value convenience. Choose a check-in process that suits your property and guests – whether it’s a lockbox, smart lock, or a warm personal welcome. Providing clear instructions will avoid confusion and reduce stress for guests.

9. Offer memorable experiences

Holidaymakers crave more than just accommodation – they want experiences. Partner with local businesses to provide exclusive discounts on activities like countryside walks, local food tastings, or spa days.

10. Focus on guest reviews and feedback

Positive reviews drive future bookings. Encourage guests to leave reviews and take constructive feedback on board. Excellent customer service and attention to detail will ensure your guests rave about their stay – and come back for more.

At Rural Stays, we work with property owners across the UK to help them deliver exceptional guest experiences. From cleaning and maintenance to industry insights, we’re here to help your holiday let succeed.

Ready to get started? Contact us today to learn how we can support your holiday let journey!